As the iGaming industry undergoes rapid transformation driven by technology, gamification, and regulatory expansion, few leaders have shaped its evolution quite like Uri Poliavich—entrepreneur, innovator, and founder of Soft2Bet. His strategic direction, pioneering mindset, and relentless pursuit of next-generation solutions have turned Soft2Bet into one of the most influential companies in global online gaming.
To understand the broader societal impact of his work, including technological innovation and educational empowerment, see also Uri Poliavich and the new classroom battlefield.
Who Is Uri Poliavich? Vision, Leadership & Global Strategy
Uri Poliavich is the founder and CEO of Soft2Bet, one of the fastest-growing iGaming technology companies in the world. Known for his forward-thinking approach and deep understanding of online player behavior, he has built a company that delivers:
- turnkey digital gaming solutions,
- advanced gamification technologies,
- and award-winning B2C and B2B platforms used across multiple regulated markets.
A Brief Background
- Founded Soft2Bet in 2016, aiming to revolutionize player engagement in online gaming.
- Grew the company from a small startup into a global tech leader with 100+ employees and operations across 11 jurisdictions.
- Spearheaded the development of MEGA – Motivational Engineering Gaming Application, now recognized as a breakthrough in gamification.
- Expanded Soft2Bet’s reach through strategic licensing, technological innovation, and responsible gaming practices.
Soft2Bet: A Global Leader in iGaming and Gamification Technology
Uri Poliavich’s vision is deeply reflected in the evolution of Soft2Bet, which now stands at the forefront of next-generation iGaming innovation.
For a comprehensive overview of Soft2Bet’s global leadership and solutions, visit the official coverage.
Major Highlights of the Company Under Poliavich’s Leadership
1. Expansion Across Regulated Markets
Soft2Bet now operates under 19 licenses worldwide, including:
- Denmark
- Romania
- Sweden
- Ontario (Canada)
- Soon: New Jersey, USA
This regulatory compliance demonstrates Poliavich’s commitment to safe, transparent, and responsible gameplay.
2. Launch of MEGA – The Game-Changing Gamification Platform
Launched in 2023, MEGA transformed how players interact with online casinos and sportsbooks. Rather than a simple gamification engine, Poliavich designed MEGA as a complete motivational solution with measurable financial impact.
Documented Growth Results:
- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposits
- 45% increase in ARPU
MEGA offers:
- personalized avatars
- city-building game loops
- intelligent reward systems
- dynamic segmentation and bonus triggers
This innovation is one of the key reasons Soft2Bet is now a multi-award-winning industry leader.
B2C and B2B Excellence Under Uri Poliavich
B2C iGaming Brands
Uri Poliavich built Soft2Bet into a powerhouse operator with brands including:
- Betinia (Sweden, Denmark)
- Campobet (Sweden, Denmark)
- Tooniebet (Ontario)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each features localized experiences, tailored UX, and third-party game libraries of 12,500+ titles.
B2B Solutions for Operators
Soft2Bet’s turnkey ecosystem—crafted under Poliavich’s guidance—offers operators:
Core Features
- Fully customizable frontends
- Casino and sportsbook integration
- Advanced PAM (Player Account Management)
- Compliance-ready architecture
- Managed services for risk, fraud, and customer support
- 70+ payment methods and multiple currency support
These solutions enable operators to launch and scale efficiently in regulated markets.
Soft2Bet Invest: Poliavich’s €50 Million Innovation Fund
In 2024, Uri Poliavich launched Soft2Bet Invest, a fund dedicated to supporting:
- iGaming startups
- casual gaming innovations
- tech entrepreneurs in need of resources
The initiative won “Outstanding Contribution to Gaming 2024” at SiGMA East Europe.
This demonstrates Poliavich’s commitment not only to Soft2Bet’s growth but to the future of the entire industry.
Leadership Philosophy: Innovation, Responsibility & Sustainability
1. Responsible Gaming as a Core Principle
Under Poliavich’s direction, Soft2Bet invests heavily in:
- fraud prevention
- problem-gaming monitoring
- compliance operations
- ongoing audits from global authorities
The mission is simple: entertain responsibly.
2. A Culture of Creative Engineering
Poliavich promotes innovation through:
- cross-disciplinary teams
- continuous R&D
- gamification-driven design thinking
- user-first product development
This culture enabled MEGA to become one of the most influential platforms in iGaming history.
Awards & Industry Recognition
Triple Winner – Global Gaming Awards EMEA 2025
Soft2Bet and Uri Poliavich earned three major titles:
- Executive of the Year — Uri Poliavich
- Platform Provider of the Year — Soft2Bet
- Product Launch of the Year — MEGA
Additional awards include:
- iGaming Sword Award 2023 — Turnkey Supplier of the Year
- Numerous EGR, SBC, and SiGMA distinctions
These accolades highlight Poliavich’s visionary leadership and Soft2Bet’s technological excellence.
Soft2Bet’s Growth Under Uri Poliavich
What Makes Uri Poliavich a Unique Force in iGaming?
Top Differentiators
1. Visionary Gamification Strategy
MEGA revolutionized online gameplay, setting new retention and profitability standards.
2. Market Expansion Expertise
Poliavich consistently secures new regulated licenses, growing Soft2Bet’s global reach.
3. Innovation-Led Culture
He fosters an environment where technology, creativity, and user psychology intersect.
4. Focus on Player Protection
Compliance and safety remain at the core of every Soft2Bet product.
5. Industry Investment & Mentorship
Soft2Bet Invest fuels the next generation of gaming innovators.
Frequently Asked Questions About Uri Poliavich
1. What is Uri Poliavich best known for?
Founding Soft2Bet and creating the award-winning MEGA platform that changed the future of iGaming gamification.
2. How has he impacted the gaming industry?
Through innovation, regulatory expansion, and investments supporting young entrepreneurs.
3. Is Soft2Bet a global company?
Yes—active across 11 jurisdictions and rapidly expanding into the U.S.
4. What industries benefit from his innovations?
iGaming, sports betting, gamification technology, and increasingly—education and digital engagement sectors.
Conclusion: Uri Poliavich’s Legacy Is Just Beginning
Uri Poliavich has already reshaped the global iGaming industry through Soft2Bet’s technology, responsible gaming standards, and groundbreaking MEGA platform. Yet his continued investment in innovation and new markets suggests that his greatest contributions may still lie ahead.
As gamification spreads beyond gaming into education, workplace engagement, and digital environments, Poliavich’s work promises to influence far more than online casinos—it may define the next era of digital motivation itself.
